Imagine it’s just the two of us in the back corner of a restaurant. It’s lunchtime and the hostess has placed the menus on the table as she invites us to have a seat and walks away.
Within seconds our server appears, introduces himself with a smile and fills our glasses with water while rattling off the daily specials. I look at you and I can see that something is wrong.
I ask you if everything is okay and you shrug it off by saying, “everything is fine.” Everything is not fine. When our waiter returns, you order a grilled chicken salad with no cheese, no bacon, no croutons and no dressing.
What you haven’t revealed to me is that you weighed yourself this morning. It was prompted by a stubborn pair of pants that wouldn’t slide over your hips. What happened? These pants fit you fine when you wore them last fall.
So you cried. Your day is ruined. You’re a failure.
This time last year you were 20 pounds lighter. You remember how hard you worked to lose that weight in preparation for your high school reunion. You did it. And others noticed, too. Your spouse couldn’t keep their hands off you.
Sarah DeVillier, Coaching Client — Lost 42 pounds
Joseph McCleskey, Engineer, 2nd Place Cajun Showdown Open Men’s Physique — From 12% body fat to 4%
It felt good to be desired again. Friends, family and co-workers routinely shifted the conversation to questions about your diet and workout routine. It seemed like everyone was singing your praises. But now, now you’re back to square one. Fear. Guilt. Shame. Self-loathing. Embarrassment.
How could you let this happen again? After all of those vomit-inducing jump squats, lunges, and burpees first thing in the morning. And the cake! My God how you white-knuckled your way through birthday parties and wedding celebrations trying to avoid the early stages of Type 12 Diabetes.
And what about those numerous times you abandoned your favorite holiday cookie recipe for having thinner thighs. That didn’t happen without grit.
Oh! And the alcohol! We need to talk about the alcohol. There aren’t enough letters in the alphabet to accurately portray your love for the sweet nectar of wine and its white knighting capabilities. Like a well-timed joke on a blind date, its always been the friend you could rely on in an uncomfortable situation. BUT, you endured. Somehow. In the name of losing that double chin, you sacrificed it all.
And now… this. 20 pounds of fleshy pain staring back at you in the mirror. Look at all of that cellulite. And what is that? That wasn’t there before. It’s disgusting. You can’t let anyone see you like this.
Do you see yourself in that hypothetical situation? If so, you’re in good company.
I’ve been that person, too.
That story is mine along with millions of other Americans who are hopelessly stuck in the crazy vortex of yo-yo dieting. It’s maddening, isn’t it? How you can be so successful in every other area of your life, but such a failure in this one thing?
I take it you’ve likely stumbled upon my page because you’re feeling broken and looking for answers.
Well, you’ve come to the right place. Not all is lost. You can put yourself back together piece by piece. However, this time it has to be different. This time it has to be about real lasting, change.
If you came here looking for a quick-fix or a way to “blast 20 pounds of fat off your belly in 10 days,” you’ve got the wrong girl. Because I live in reality.
Don’t get me wrong, I am a big believer in living a healthy lifestyle; I have made a 15 year career out of it after all, but I approach things a little differently than most of my fellow fitness colleagues (a word I am reluctant to use in this instance).
You see, you’re being lied to by the health and fitness industry. And my moral compass has a problem with that, so I can’t, in good consciousness, continue to perpetuate the scam just to make a few bucks off of some well-intentioned people looking to catch a break.
Do you want to know the ugly secret that the health and fitness industry hope you’ll never find out?
Diets. Don’t. Work.
But don’t take my word for it, here’s an eye-opening statistic that’s just as true today as when it was first reported back in 1959 when the study was conducted — 95% of all dieters will regain the weight they lose within one year. Nowadays, we have even more dieters (approximately 45 million people) and as a result, a growing industry perpetuating even more fat loss dieting scams.
A few key things to note about diets and why they don’t work:
- Dieting is stressful on the body. When we’re stressed, we produce cortisol (stress hormone) which signals there’s a threat to the body and slows down the fat burning process.
- Dieting isn’t a long-term strategy. It won’t be long before we’re confronted with the reality of celebrating a Birthday party, joining friends for Happy Hour, or grabbing ice cream with the kids after a hot day at the swimming pool. Sure we can get away with restricting ourselves for a few weeks, maybe even a month, but it won’t be long before we’re falling back into our old deep-rooted habits.
- Dieting isn’t fun! What’s the first word that pops into your mind when you hear the word “diet”? For most, it’s deprivation, starvation, boring food, restriction, avoiding social situations, anxiety, etc. There is no pleasure! It’s hard. It’s a constant test of your “willpower” and ability to beat your cravings into submission. Which bring us back to point #1 — it’s stressful! And that makes losing weight difficult.
All of that sucks. Which is why I prefer to use a method with my clients that’s actually been scientifically proven to work — the only way that works — and it starts with behavioral change.
By developing a healthier relationship with food and creating a positive environment for you to thrive in, you will be successful. 100% failproof. No more losing the same 20 pounds over and over again. How could fail when you’re accountable to a professional with a program designed for you, your body, your preferences, your lifestyle, and your schedule? Guaranteed.
“Leslie has given me lifting advice that has significantly helped me to improve my physique. Her exercise selection alone has made a huge difference in my progress in the gym. I like to think of her as the ‘Booty Master.’ She truly has a gift for helping others achieve the best version of themselves!”
— Christine White, Mother of 3 Kids, Down 35+ pounds
“Leslie is my go-to source for all things nutrition. She, in my opinion, has one of the healthiest relationships with food and exercise that I’ve ever seen. Her recent Facebook posts have been helping me BIG TIME to deal with my consistently flawed outlook on food and exercise. Specifically, her piece on ‘food is not reward and exercise is not a punishment.’ Game changer.”
— Jesse Normandin, Father of 4, Writer
“Working with Leslie has been a total game changer. Her no nonsense approach to nutrition helped me conquer a lifetime of radical eating habits. Her strength and conditioning program also made me a better athlete. I have achieved many goals this year and I attribute them to her coaching! Thanks Leslie!”
— Brea Ellwanger, IBJJF Pan-Ams Champion, 2016 & European Jiu-Jitsu Champion, 2017
Successful people invest in their success.
Have you ever considered why professional athletes hire world-class trainers? Or why the best chefs learn through apprenticeships? Even the most gifted musical prodigies seek out famous music teachers.
Top performers make a point to learn from the best. They don’t waste time trying to “figure it all out” themselves. They put in the time, money, and effort it takes to become successful. They don’t wing it.
I didn’t always understand this.
A decade ago, I was a chronic yo-yo dieter who rolled my eyes at the idea of paying a trainer or a business coach thousands of dollars. I spent tons of time, money, and energy trying to figure this stuff out on my own, but all I did was spin my wheels with no measurable progress to speak of.
I’m stubborn that way. I always felt like with just a little bit more research I’d have all of the answers. It’s amazing how I believed the lies I told myself.
In the end, it left me feeling more frustrated than before. That’s why I still choose to work with a coach today — to have an objective point of view from a professional. Someone to help me achieve my goals so I can spend more time focusing on the things I enjoy.
Your body and mind are your most valuable assets and they are going to require a unique plan. If you want optimal results, then you’re going to have to invest in your success. And that means putting in the time, money, and effort to learn from the best, and then following in their footsteps.
If you’re serious about changing your life in a way that brings happiness, confidence and lasting change, then why wouldn’t you want to learn from someone who’s already done it for 15+ years?
Perhaps Kevin Ngo said it best, “If you don’t take the time to work on creating the life you want, you’re eventually going to be forced to spend a lot of time dealing with a life you don’t want.”
Why wouldn’t you want to give yourself every advantage to succeed?
Tired of starting the same diet every Monday?
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